‘It’s a confident shopper that shops on the second-hand market’ - Our Ceo, Tatiana
There are many reasons to shop luxury (or anything for that matter) on the preowned market. Purchasing something secondhand is going to cost the environment less than on the first-hand market, simply because the item already exists. Though it varies from item to item, if a garment is worn for nine extra months it has a 20-30% lower Carbon Footprint according to the BoF.
The advantage of purchasing luxury fashion sustainably, specifically, is that the level of craftsmanship combined with the quality of the materials that go into making the item means it’s predisposed to be long-lasting - it’s basically bred to be worn again. Lesser known benefits include, severely reduced price points, rare and new finds, and being the first to know about items, by building relationships with sellers. From a more holistic perspective, you could see the item’s history as a benefit as well - it might’ve lived a wildly effervescent life before you purchased it. For example, Kate Moss owns a Leopard print Jacket that once belonged to June Carter Cash - Icon to Icon.
However, the second-hand shopper has to be a confident shopper. You need to know what you like or, at the very least, be willing to test and discover. Being prepared to shop out of season and for sustainable fashion will change the way you view the first-hand market. A luxury marketplace is a cornucopia of gems, you can be sure no one else is wearing - Our Founder, Sharon, markedly wore a secondhand Alessandro Dell’Acqua gown (€700 down from €10,000) to a ball in Monte Carlo. As the only guest dressed out of season, she was quizzed all night as to where it was from.
To surmise, the longer an item stays in circulation the lower its Carbon Footprint. That makes preowned luxury a seriously sustainable way to shop. Updating your wardrobe should be a creative effort, it should instil a certain sense of accomplishment not only because you’ve got a great deal on a rare luxury item but also because you feel you’ve had a positive impact on the planet - after the hottest summer to date, it makes sense really.