Explore the launch of our exciting new collaboration with Amazon Luxury Stores, offering a curated collection of luxury pieces from HEWI to Amazon customers.

HEWI Collaborates With Amazon Luxury Stores

Written by: Hardly Ever Worn It

Photography by: Ben Weller. Styled by Ashlee Barrett-Bourmier

HEWI x Amazon Luxury Stores

Launched in February 2024, Amazon Luxury Stores customers in the UK, France, Germany, Spain and Italy can browse pre-owned designer items from HEWI, including handbags, jewellery, womenswear, menswear and shoes.

This collaboration allows us to deliver our luxury resale offering to an even wider audience, giving customers a new way to shop designer resale.

Shop HEWI's store

"Hardly Ever Worn It launching on Luxury Stores at Amazon, marks a new level of visibility for luxury resale. Our collaboration with Amazon is a testament to our commitment to making high-end circular fashion accessible to a diverse and wide-reaching audience. By joining one of the world’s most trusted market places, we are able to bring this to fruition, enabling more people to experience the joy of resale.”

Tatiana Wolter Ferguson, HEWI CEO

"We’re thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers’ favourite brands and styles. We’re always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury”.

Ruth Diaz, Amazon Fashion Europe Vice-President

Luxury Finds, Loved Before: Spring Campaign

Shot at Kew Gardens, Noel Capri and Ikram Abdi modelled a range of HEWI items in the “Luxury find, loved before” Spring campaign.

With a foliage and floral backdrop, the campaign shot by Ben Weller and styled by Ashlee Barrett-Bourmier, highlights the resplendent and colourful luxury collections available from HEWI.

Launch Event @ The Twenty Two

To celebrate the launch of HEWI x Amazon Luxury Stores, a fireside chat was moderated by Caroline Issa, and the press dinner was hosted by Amazon Fashion VP Ruth Díaz Barrigón and Director Dave Brittain, and Hardly Ever Worn It Founder Sharon Wolter-Ferguson and CEO Tatiana Wolter-Ferguson, in Mayfair, London at The Twenty Two.

The intimate event was attended by a handful of the most senior fashion journalists in the UK and Europe, including Sarah Harris, deputy editor of British Vogue, Lisa Armstrong, fashion director of The Telegraph and Anna Murphy, fashion director of The Times, Mayte Salido, Fashion Editor & Head of E-Commerce at Vogue Spain, Miriam Nehring, Senior Editor at Vogue Germany, Margherita Meda, Editor, Harper’s Bazaar Italy and Isabel Leonhardt, Online Editor at Elle / Harper’s Bazaar Germany. We were delighted that models Noel Capri and Ikram Abdi, from the “luxury finds, loved before” campaign, were also with us to celebrate.

Guests were gifted with beautiful bespoke 1 Carat heart-shaped, IGI certificated lab grown diamond pendants set in white gold from Verde Diamonds. ( Coming soon on HEWI).

The Twenty Two provided a wonderful setting for a delicious meal of artichoke salad, grilled sea bass and a vanilla cheesecake, with fine wines and treats enjoyed by all.

“Yes, that’s right, you can now add luxury-label shoes, bags, shirts and dresses to your Amazon basket, all thanks to the retailer’s Luxury Stores section.”

The Independent

“Now, the resale site is set to gain a whole new fanbase, thanks to its collaboration with online behemoth Amazon. In perhaps the most surprising luxury-market move so-far this year...”

Harper's Bazaar

“This is one of the most exciting luxury launches to date from Amazon in the UK.”

Grazia Daily

“Amazon Luxury Stores and Hardly Ever Worn It are the perfect allies; Amazon presents itself as a large showcase that offers customers a new way of buying luxury, adapting to the trends of the industry and the reality in which we live.”

Vogue DE

“Buying a second-hand vintage Chanel, Dior, Vuitton, Valentino on Amazon Luxury Stores is now a reality.”

Elle ES