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BCBG Max Azria

New and Pre-owned BCBG Max Azria

Founded by Max Azria in Los Angeles, BCBGMAXAZRIA is derived from the phrase ‘bon chic, bon genre’ — French for ‘good style, good attitude’ — and this slogan has remained at the heart of the company since its founding in 1989. The designer was committed to democratising high-fashion, which comes to show in the brand’s refined yet accessibly priced offering. Create a winning cocktail look with a flatteringly cut dress from our preloved edit, or pick out separates in premium fabrics for daytime chic. Don’t forget to anchor your looks with a pair of heels from the label.

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