Fashion label AMI translates into âfriendâ from French but itâs also loosely derived from its founderâs name, Alexandre Mattiussi. With the help of its amicable Amir de CÅur logo, it has quickly assumed cult status and gained the seal of approval from editors around the world. Laid-back, cool, a little oversized: the brand has an authentic approach to design and champions Parisian nonchalance, with collections spanning mens- and womenswear. Look out for branded unisex sweatshirts in our preloved edit. Pick out cosy knits and easy pants that will make getting dressed a feat.